Plug In and Get Connected to Colorado AMA

This week you'll have an opportunity to find out more about Colorado AMA. Not sure how you fit in with our group? We have answers! Join us this Wednesday, October 29, for the free "Plug In and Get Connected" event.

Where: Via Trattoria, 1801 Wynkoop Street, Suite 150, Denver, CO www.viatrattoria.com

Time:
5:00 - 6:00 pm - Happy Hour
6:00 - 7:00 pm - Plug In and Get Connected presentation

AMA Board members will share information about AMA membership, programs, volunteering, online resources, and more. A Q&A session allows attendees to ask the Board anything they'd like to know about Colorado AMA.

Find our more information on the Colorado AMA website at this link: http://www.coloradoama.com/calendar/index.cfm?fuseaction=event&eventID=98

Innovation in a Rough Economy

How will your company survive the economic turmoil? Our October luncheon can help!

In tough economic times, marketing budgets are vulnerable. Innovation can play a key role in the success or failure of a company and its marketing. You might be surprised to learn that innovation exists in products, customer service techniques, business models, and even processes.

For product managers, this might be a great time to take a step back and really look at what you're developing and why. How innovative are your products, and how do they compare to your competitors?

For marketing communicators, the challenge is to communicate in an innovative way. Are you continually re-evaluating your audience, message, and channels?

Take control of your company's innovation! Next Thursday October 9, 2008 is the October Luncheon. Our luncheon this month features AeroGrow, Inc. - Innovation Management, with Sylvia Bernstein. Join us at Maggiano's at Denver Pavilions, from 11:15am to 1pm.

Meet and listen to Sylvia Bernstein, Vice President of New Product Development and Innovation at AeroGrow. This presentation will inspire marketers to take the leap into becoming innovative - to push boundaries, create change, and establish routine processes for emphasizing and implementing innovation.

Some of the questions Sylvia will address include the following:
* What does innovation really mean?
* Why is innovation important to marketing as well as to business as a whole?
* Is innovation something that just happens or can it be managed and created with processes?
* What can marketers do to bring innovation into their own companies?

Innovation is one of the ways a company can survive in difficult economic times. Have you taken the time to step back and look at the role of innovation in your company? Does your firm grasp what innovation is and how it can help your company survive?