Identifying and Learning from the Pitfalls of an Online Marketing Campaign
Marketers have big ideas and big expectations for the success of their campaigns. But sometimes things don't go as planned - and the best lessons are the ones you learn from a campaign that didn't produce the results you expected. Colorado AMA presents an insightful luncheon about this topic at the November luncheon on Thursday, November 13, 2008 from 11:15am to 1pm. Join us in in downtown Denver at the Maggiano's restaurant to gain new insight for your next online marketing campaign!
Elizabeth Lee, Director of Online Marketing and Sales, and Sara Turner, Marketing Manager - Direct Relationship Marketing, from Vail Resorts will speak about "The Big Snow" online campaign. This campaign was launched in 2007. The stunning website and online promotions didn't quite perform to the company's expectations. If you've ever wanted to learn from someone else's mistakes, here is your chance! Join us for this candid presentation and gain the insight that companies typically never share.
Elizabeth Lee is currently the Director of Online Marketing and Sales at Vail Resorts. Elizabeth's responsibilties include website development, e-commerce development, display advertising, paid search, natural search, viral marketing, and emerging technologies for various websites (including snow.com, 5 ski resorts, lodging, golf, and real estate sites). Elizabeth has a long history of interactive experience. She previously held positions at American Express, Digitas, and Starz Entertainment. Elizabeth holds a B.A. from Syracuse University and an M.A. from Columbia University.Topics covered include interactive marketing, website marketing, SEO/SEM, and promotions. Takeaways from this event include learning from marketing mistakes. Anyone interested in online/interactive marketing will learn useful tips and ideas. If you communicate internally about business plans, marketing strategies, and marketing campaigns, this presentation will help you make your online marketing a success.
Location: Maggiano's, Denver Pavilions, 16th & Glenarm
Date and Time: Thursday, November 13, 2008
Event Pricing: AMA Members: $30Non-Members: $45Students: $25Walk-Ins: $50
Registration and Refund Policy for Colorado AMA events: Registration deadline is November 11, 2008, at 11:59 PM. Walk-ins are welcome, but there is a higher walk-in fee. Due to event costs, we are unable to provide refunds with less than 48 hours notice. Contact us at info@coloradoama.com for refund requests at least 2 days in advance.
