The 2008-2009 year will be a great one for the Colorado AMA! Our first luncheon is next Thursday, September 11, 2008.
Kick it off with our first luncheon on Thursday, September 11, 2008 - "Bringing the Democratic National Convention to Life". Learn how Steve Sander, Director of Strategic Marketing, and Brent Tongco, Communications/Marketing Specialist for the City and County of Denver, made this event a success for Denver.
Join us at 11:15 am on Thursday, September 11, 2008 at the Maggiano's in Denver Pavilions (16th and Glenarm). Network with your fellow AMA members and marketers, then enjoy a delicious lunch while you hear Steve and Brent's presentation. Steve and Brent will highlight the development of the Denver 2008 brand and the strategies and tactics implemented to make the DNC event a success. Find out about the initial goals, how they overcame the challenges and issues, how they developed the branding and campaign components of the event, and their keys to success. You will take away information and strategies that you can use for your own company's success.
Questions to consider: What do you think were the main challenges for Steve and Brent? How does development of a brand tie into the actual implementation of marketing strategies?
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